B&B Italia. Poetry in the Shape. When Design Meets Industry

Wednesday, March, 1, 2017

Celebrating Italian Design Day in collaboration with B&B Italia and the Italian Chamber of Commerce, Luminaire Chicago hosted a special screening of the \”B&B Italia. Poetry in the Shape. When Design Meets Industry\” documentary. The film moves through 50 years of the brand’s history and showcases the industrial advancements and achievements in innovation and technology through images and interviews. Following a documentary format, the film uses personal anecdotes, images of people, memories and iconic products showing viewers the different layers of the brand. It combines the documentation richness with the narrative pleasure alternating moments of critical reflection and emotion.

Attendees also discovered the most complex project for the 50th anniversary of B&B Italia: \”The Long Life of Design in Italy. B&B Italia 50 Years and Beyond.\” book. Edited by one of the most authoritative narrators of design and architecture, Stefano Casciani, the book describes in layman’s terms all of B&B Italia’s most important aspects. It covers history, current affairs, production innovation and technologies. Guests in attendance had the book signed by Giorgio Busnelli.

Luminaire and B&B Italia have a long-standing 30-year relationship sharing an alignment of visions and philosophies strengthened by Luminaire?s Flagship showroom in Coral Gables Florida that includes a 7,000 sqr. ft. mono-brand B&B Italia space spread across the first floor, in addition to the extensive collections featured in its Miami Design District and Chicago River North showrooms. Luminaire has been a historical and a strategical partners of B&B Italia, much more than a loyal business partnership started with with the founder of the company, Piero Busnelli in the early seventies.